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IntroductionWhat is StyleRef

What is StyleRef

StyleRef is a structured, portable creative style specification. You define a style once — colors, typography, mood, voice, composition, lighting, and more — and reuse it across any AI tool: ChatGPT, Claude, Gemini, Midjourney, FLUX, and others.

This page explains the problem StyleRef solves and how its pieces fit together. If you want to try it now, start with the Quickstart.

The problem

AI tools have no memory of how your work should look, sound, and feel. Every new chat, every new image prompt, every new tool starts from zero. So you re-type the same description of your aesthetic — the warm palette, the terse voice, the flat lighting — and you get a slightly different result each time. The style lives in your head and in scattered prompt fragments, not in one place a machine can read.

The answer

A StyleRef captures that style as an explicit, structured spec, then compiles it into a text block that an AI tool follows as a hard constraint.

  • Structured. A style is a set of blocks grouped into sections — 20 section types and 180+ block types spanning colors, typography, light and shadow, voice and language, mood, composition, motion, surface material, references, and guardrails.
  • Portable. The same style compiles into the dialect each tool expects. You define it once and paste it anywhere.
  • Reusable. Save a style, apply it to any prompt, share it, or remix someone else’s.

The accurate claim about what this buys you: consistency per generation within each tool. Every generation receives the same explicit constraints, so outputs stay consistent across generations within that tool. Different tools still interpret the same spec differently — the spec makes your intent explicit, not identical across models.

Who it’s for

  • AI art directors who need a look to hold across a batch of images.
  • Copywriters who need one brand voice across every AI writing tool.
  • Product designers who want a design language an agent can apply.

How the pieces fit together

You build a style in the web app. StyleRef compiles it into a format, and you deliver that format to a surface — a chat window, an image tool, a repo, or an agent.

  • Style spec — the structured definition: sections and blocks. See Core concepts.
  • Formats — the dialects a style compiles to: default, flux, midjourney, diffusion, stylemd, json.
  • Surfaces — where a style is used: copy/paste, STYLE.md, the MCP server, the REST API, and the CLI.

Next steps

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